Social Media Marketing(SMM) is a marketing Strategy, so it takes careful planning. Pinpointing your target audience is imperative as Social Media Marketing offers so many sites available to utilize therefore you can speak directly to the people who will be interested in your brand!
Research each social media site once you have determined your target audience. Each platform is different and even if it provides your target audience, each site will require a different approach.
A list of some platforms are: Facebook (casual and friendly), Instagram (younger,brand aware), Twitter(short bursts and announcements),Pinterest (pinboards,mostly female demographic),Linkedin (professional,networking),YouTube(video content and people want video),Four Square,Yelp and Level up (great for bonus rewards). As you can see, SMM isn’t a quick an easy marketing fix, but with planning,analysis and continuous content output you will reap the rewards.
“One of the best ways to engage your audience is by providing them with a compelling reason to share your message with their networks in a way that is natural and seamless.
Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility through social proof, as people believe their network of peers more often than a branded campaign. In fact, a recent Nielsen Survey on trust in advertising found that only 33% of buyers believe what a brand says about itself. Because people view any brand-to-buyer communication as an advertisement, your customers are less likely to take your word for it. In contrast, the same study showed that 92% believe what their peers have to say about a brand. For example, if your target audience’s friends and colleagues are talking positively about your product or service, you are more likely to gain their trust than by running an ad campaign. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Given the importance of peer recommendations and their amplification through social media, influencer marketing has become a widely discussed topic among marketers. NETWORKING”https://www.marketo.com
Social Media Marketing is a must in building a brand today, Period! There are 81% of people on social media platforms every day and they are all your potential customers,at least some of them are! So it’s important to reach these people to prove the legitimacy of your brand and build a relationship where trust will be born.
That being said, there are business owners who just don’t have the time to devote to social media marketing on a daily or weekly basis. That’s where we come in! We can handle all your marketing through your social media platforms. All you have to do is let us know what you want to convey on your posts and we will take care of the rest!
As we stated above, Social media marketing is important to your business success so it’s your move! Let’s start building your brand today!
” There are just three basic forms that social media marketing is made up of: Community management, content creation, and growth.” Neil Patel
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