Social Media Marketing(SMM) is a marketing Strategy, so it takes careful planning. Pinpointing your target audience is imperative as Social Media Marketing offers so many sites available to utilize therefore you can speak directly to the people who will be interested in your brand!
Research each social media site once you have determined your target audience. Each platform is different and even if it provides your target audience, each site will require a different approach.
A list of some platforms are: Facebook (casual and friendly), Instagram (younger,brand aware), Twitter(short bursts and announcements),Pinterest (pinboards,mostly female demographic),Linkedin (professional,networking),YouTube(video content and people want video),Four Square,Yelp and Level up (great for bonus rewards). As you can see, SMM isn’t a quick an easy marketing fix, but with planning,analysis and continuous content output you will reap the rewards.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.From Wikipedia, the free encyclopedia
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