SEO STRATEGY

Google Ranking is the key to success , No doubt about it! 

Google is the phone book of the internet. If they don’t have your number ,they cant publish it.

Let's get your website listed !

Getting your website to the top of Google !

 
“Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long tail keywords related to that topic. –search engine land.com

SEO is a pretty complicated subject that seems to continually change and evolve,so it’s extremely important to keep up your research. The basic SEO work consisting of keywords,meta descriptions,H1 tags and image alt tags still maintain their importance in your Google ranking but in 2018 Google has a new tool that you have to take seriously. What is Google’s new tool you ask? It’s name is RankBrain and it makes SEO work a little more complex.

Complex might be the perfect word to describe Google’s new tool. Rankbrain searches  for keywords, but this tool also looks at not just the content on your website but the context of your content. RankBrain looks at CTR (click thru rate) or how many times people click on your site and Dwell Time, how long people stay on your site,  the best Dwell Time being in the average of 3 minutes.So if your website has keyword rich content but it’s not very interesting (or comlex) people won’t hang in there to read it. So your content needs to be interesting and informative.

To keep people clicking on your site, your snippet and meta description needs to be interesting and eye catching. A good way to do this is utilize a LSI (latent semantic indexing).These being keywords that mean the same thing to describe your content and what information your content conveys.Google’s RankBrain wants specifics about your content for indexing. Google’s LSI Generator is a great tool to utilize to find LSI words related to your topic. Where do you use LSI’s? Use LSI’s in meta descriptions,title tags, image alt tags,in headers and your first paragraph.

Choose your delivery. You can choose between short tail keywords or long tail keywords.This choice actually depends on what CTR (click thru rate) you desire.

Short tail keywords contain less than three words and usually demand higher CTR’s monthly. That sounds great right? Long tail keywords consist of more than three words. You can use long tail keywords to get the attention of your target audience and thet will usually lead to longer Dwell Time on your website because your long tail keywords were specific and they clicked to your site with specific intent.And in E-commerce target audiences with specific intent usually results in sales.

More About Googles new AI implementation “RankBrain.”

 

Google search results have changed dramatically over the past few years.

From rich snippets and cards to the knowledge graph, the search engine keeps getting better and better:
The entire goal of Google is pretty simple: To give the user the best search engine experience in the least amount of time.

That means that when you search for a query, you are going to get nearly instant results: Neil Patel

We can help you with your project from beginning to end. Let us help you define your goals and pinpoint the people you want to reach with your website. We will design your website using creative , strategically written content that is full of information that your users are looking for and  content that Google loves. We will do the SEO work on your website that will place you high in Google rankings.  Help set you up with social media marketing and add blogging to your website to continue interest from your users and maintain a high Google ranking.

 

Title Tag and Meta Description

 Title tags and Meta descriptions essentially describe the page to the search engines 

Image optimization

Image optimization helps in improving page load speed, boosts websites’ SEO ranking, and improves user experience.

Social Media

Social media can improve your site’s SEO is through increased engagement and Increase brand awareness

 

Updating Content

Updating your old content  gives your website an improved freshness score.

Let's Boost Your Google Rankings

Providing what your intended audience is looking for will go a long way and will certainly boost your chances of grabbing the number 1 spot on Google.

Google-Rocket-1